MATERIALIZED
Materialized is an experimental project that presents logos in a new light. The author uses 3D printing to give logos a tangible form and places them into unexpected environments, enriching their narrative.
Materialized is an experimental project that presents logos in a new light. The author uses 3D printing to give logos a tangible form and places them into unexpected environments, enriching their narrative.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
MDVL
Logo designed for MDVL, a BMX company that forges bikes with aesthetics inspired by the medieval times. The bold monogram is inspired by the shape of medieval knights' helmets. 3D printed with Iron-filled Metal Composite PLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
RSSA
Logo designed for Russian Sauce, a family owned start-up selling a spicy sauce with an unapologetic, bold and fresh taste inspired by Russian cuisine. 3D printed with Iron-filled Metal Composite PLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
The Storyteller
LA The Storyteller is part of the branding exploration for Designed by LA, a design shop dedicated to offer a holistic branding experience. The final identity is a compilation of utterly unique logos and reflects the essence of the studio : adaptable, dedicated, always exploring new visual grounds and looking to create meaningful work. 3D printed with Iron-filled Metal Composite PLA from Protopasta.
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Agency
REQ
Design Team
Liviu Avasiloiei, Julius Talvik
Carnegie
Logo designed at REQ for Carnegie Endowment for International Peace, the global network of policy research centers. Using negative space, the mark shows a stylized globe embraced by the capital “C” shape. 3D printed with Winter Blue Glitter Flake HTPLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
Edtech
Mark designed for EdTech Connections, a multidisciplinary collective of innovators in Education. The logo is an abstract representation of a stack of books, with a look and feel inspired by data science visualizations.
3D printed with Cloverleaf Metallic Green HTPLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
Nighthawk
Mark designed for Nighthawk, a design-build shop crafting custom metal works. The aesthetic of the identity is inspired by the welding process and depicts a nighthawk created from sparks.
3D printed with Iron-filled Metal Composite PLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
Greenz
Symbols created for Greenz, a fast-casual concept transforming leafy greens into bright healthy meals. 3D printed with Green Polylite PLA from Polymaker.
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Agency
REQ
Design Team
Liviu Avasiloiei, Julius Talvik
AGSIW
Logo designed at REQ for Arab Gulf States Institute in Washington, a nonprofit institution dedicated to building bridges of understanding between the United States and the Gulf Arab states. The identity suggests unity and collaboration by presenting the Gulf Arab States as boat veils sailing together toward common goals. 3D printed with Burnt Orange Metallic Copper HTPLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
Cardiff
Logo mark created for Cardiff, a home renovations company. The decorative, elegant, yet modern style of the logo, designed to look like a barrel key, aligns with Cardiff's work and brand positioning. 3D printed with Gold Dust Translucent HTPLA with Gold Glitter from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
The Original
LA The Original is part of the branding exploration for Designed by LA, a design studio dedicated to offer a holistic branding experience. The final identity is a compilation of utterly unique logos and reflects the essence of the studio : adaptable, dedicated, always exploring new visual grounds and looking to create meaningful work. 3D printed with Matte Fiber HTPLA - Daffodil Wood from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
at Play
Mark designed for LA at PLAY, the online shop from Designed by LA studio. Playful, bubbly, and curious, the logo gives a sense of the style and focus of the shop.
3D printed with For the Lulz Metallic Green HTPLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
3B
Logo for an architecture office. Their name, 3B, it's inspired by their office address, 3 Beekman Street. The logo is designed as an ambivalent monogram that can be read as both 3 and B. 3D printed with Gold Dust Translucent HTPLA with Gold Glitter from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
HUMMINGBIRD
Concept for an outdoor coffee shop tucked away in nature. The logo is a monogram that mimics the organic growth of plants. 3D printed with Copper-filled Metal Composite HTPLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
The Curious
LA The Curious is part of the branding exploration for Designed by LA, a design studio dedicated to offer a holistic branding experience. The final identity is a compilation of utterly unique logos and reflects the essence of the studio : adaptable, dedicated, always exploring new visual grounds and looking to create meaningful work. 3D printed with For the Lulz Metallic Green HTPLA from Protopasta.
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Agency
REQ
Design Team
Liviu Avasiloiei, Julius Talvik
Shouk
Logo designed at REQ for Shouk, a vegan restaurant serving Israeli-inspired street food. The custom type created for the logotype reflects the brand’s colorful and lively personality. 3D printed with Prusa using Iron-filled Metal Composite PLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
Stealth
Logo concept for Stealth, an antivirus software start-up. The mark design uses negative space to create the shape of a wolf. 3D printed with Mermaid's Tale Metallic Teal HTPLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
D Doughnut
Logo proposal for District Doughnut, a DC-based bakery selling gourmet doughnuts. The artisanal type was handcrafted from scratch, just like their doughnuts. 3D printed with Dragon Scale Purple HTPLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
Top Challenger
Logo mark designed for Top Challenger, a fitness app connecting the world's athletes. In its playful simplicity, the logo is the representation of a power pose. 3D printed with For the Lulz Metallic Green HTPLA from Protopasta.
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Agency
Designed by LA
Design Team
Liviu Avasiloiei
Pioneer
LA The Pioneer is part of the branding exploration for Designed by LA, a design studio dedicated to offer a holistic branding experience. The final identity is a compilation of utterly unique logos and reflects the essence of the studio : adaptable, dedicated, always exploring new visual grounds and looking to create meaningful work. 3D printed with Prusa using Iron-filled Metal Composite PLA from Protopasta.
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ABOUTT
Liviu Avasiloiei is Senior Art Director & Designer based in Washington DC. In Materialized, he challenges the way we interact with logos by taking them out of the branding context, transforming them into objects and placing them in unexpected environments.
liviuavasiloiei@gmail.com
© Materialized